Color Symbolism - The Use of a color to convey a certain feeling or meaning.


Color symbolism is part of the giant lexicon of essential knowledge in the graphic design and advertising world. The meaning behind colors often vary from culture to culture. For example, did you know that in a lot of Asian countries the color of mourning is actually lavender as opposed to black? Did you know that, in India, a bride to be will not select a white wedding dress, instead she will be wed in yellow. A woman in China will be wed in red.


A lot of advertising companies use color symbolism as well. Did you know, that Dunkin' Donuts chose the colors pink and orange to convey "fast" and "cheap" ?
 There are endless facts, opinions, and factors that I plan to explore within the posts of this blog. Please stay tuned for more!